Consumer brands, in the channels that fit them.
Buyers in each category ask different questions. A pharmacy wants ingredient and claim detail. A pet shop wants to know where it is made. An electronics buyer wants warranty and return terms. A distributor wants unit margin and case counts. Pick your category to see what we check and which channel we usually recommend first.
Health and wellness
Supplements, topicals, sleep and recovery products, and wellness accessories.
Usual first channel: Independent stores first, distributor once you have repeat sales
See what buyers look for
Sports nutrition
Protein, pre- and post-workout powders, bars, hydration mixes and recovery supplements.
Usual first channel: Independent stores first, distributor once flavors and repeat sales are proven
See what buyers look for
Beauty
Makeup, tools, nail, lash and beauty accessories sold in salons, boutiques and beauty supply stores.
Usual first channel: Both, depending on your volume capacity
See what buyers look for
Skincare
Cleansers, serums, moisturizers, masks and sun care.
Usual first channel: Independent stores first
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Cosmetics
Color cosmetics for lips, eyes and face.
Usual first channel: Independent stores first, distributor for a larger shade range
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Personal care
Deodorant, oral care, bath and shower, shaving and feminine care.
Usual first channel: Distributor, with independent stores for premium lines
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Haircare
Shampoo, conditioner, treatments, styling products and tools.
Usual first channel: Both, with a separate professional price list
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Fragrance and body care
Perfume, body oils, lotions, scrubs and candles.
Usual first channel: Independent stores first
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FMCG and consumer goods
Fast-moving consumer goods in the health and beauty aisle that sell in high volume at low prices.
Usual first channel: Distributor first
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Pet products
Treats, grooming, supplements, toys, beds and accessories for dogs and cats.
Usual first channel: Independent stores first
See what buyers look for
Consumer electronics
Chargers, cables, audio, smart home devices and personal gadgets.
Usual first channel: Distributor first, independent stores for niche or premium lines
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Baby and kids
Baby care, feeding, bath and play products, and children's wellness items.
Usual first channel: Independent stores first
See what buyers look for
Home and household
Cleaning, laundry, candles, kitchen and everyday home goods.
Usual first channel: Both, depending on price point
See what buyers look forPhotos from Pexels. Individual photographer credits are on each industry page.
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