Taking on a limited number of new brands each quarter. Request your free audit
Book free audit
Retail distribution for health and beauty brands

Get your brand onto store shelves, and keep it there.

We pitch your products to independent retailers and distributors, then follow up until the first order lands and the reorder comes. You start with a free audit that tells you if your pricing, packaging and paperwork are ready for a buyer.

Get my free retail audit Check my wholesale margins
Free, no obligation Written report, yours to keep Reply within one business day

Request your free audit

Two quick steps. We use your answers to prepare before we reply.

Takes about 60 seconds. No credit card, no obligation.

We reply within one business day. We never share your details.

Skincare bottles and jars arranged on a retail shelf against a white brick wall
Photo by Polina Tankilevitch on Pexels
Free audit firstYou get a written report on pricing, packaging and channel fit, whether or not we work together.
Our two services

We sell to distributors. We sell to independent stores.

A distributor moves volume and takes a cut. Independent stores pay you more per unit but need more doors and more follow-up. We build either one, and we tell you which to start with.

Boxed inventory on warehouse shelving
Service 1

Selling to distributors

Best when you can produce in pallet quantities and give up margin for reach. We find distributors that already sell to the stores you want, pitch them, and review the terms before you sign.

  • Target list of distributors that match your category and price point
  • Pitch deck and price sheet built for a distributor's buyer
  • Review of payment terms, territory and exclusivity before you commit
How distributor sourcing works
Interior of a small independent boutique
Service 2

Selling to independent stores

Best when you want higher margin and control of your brand. We pitch boutiques, pharmacies, spas and natural grocers, send samples, and chase the reorder.

  • Outreach to the buyer or owner, not a generic inbox
  • Sample kits and a one-page sell sheet with case pack and pricing
  • Scheduled reorder check-ins so first orders don't become the last
How store placement works
Wholesale margin check

See what you keep per unit at wholesale.

Enter your own numbers. The tool shows your margin selling direct to a store and through a distributor. It uses only what you type in, so treat it as arithmetic and not a forecast.

Many retailers expect to buy at about half of retail. Ask your buyers what they expect.

Distributor discounts vary by deal. Use the figure in your quote.

Direct to independent stores

gross margin at a wholesale price

Monthly gross profit across stores:

Through a distributor

gross margin at a price to the distributor

Want us to check these numbers against real buyer terms? Leave your details and we'll review them in your audit.

What the audit covers

Six checks a buyer runs before they say yes.

Most brands lose a buyer at one of these steps and never learn which. The audit finds it first.

Pricing and margin

We rebuild your wholesale price from cost, then test it against what stores and distributors expect.

Packaging and barcodes

We check for a scannable UPC, case pack size, shelf footprint and a readable ingredient panel.

Sell sheet

We check whether one page answers the buyer: what it is, who buys it, what it costs, how to reorder.

Claims and labeling

We flag label claims that commonly stop a retailer and point you to the regulator or counsel to confirm.

Channel fit

We recommend distributor, direct stores or both, based on your margin and production capacity.

First 90 days

You get a short plan: who to contact first, what to send, and when to follow up.

How we work

Four steps, and you see the plan before you spend anything.

  1. 1Free audit. You fill in the form. We review your brand and send a written readiness report.
  2. 2Strategy call. We walk through the report and agree on a channel and a target list.
  3. 3Outreach. We pitch buyers and distributors, send samples, and report back every week.
  4. 4Reorders. We follow up on sell-through and ask for the second order.
See the full process

Is this right for you?

We are a good fit if:

  • You sell health, beauty or personal care products and already have repeat customers
  • You can ship cases on a regular schedule
  • Your cost leaves room for a wholesale price at roughly half of retail

We are probably not a fit if you have no product yet, or if your unit cost is close to your retail price. The audit will say so plainly.

From the blog

Wholesale notes for brand founders

All posts
Questions founders ask

Straight answers

Yes. You get the written report whether or not you hire us. It shows us which brands we can place, and shows you what to fix.
No. Buyers decide, and nobody can honestly promise that. We commit to the work: a target list, outreach, samples, and weekly updates on every conversation.
The audit shows where the money goes. A different case pack, a cheaper component or a revised MSRP often closes the gap. If it cannot be closed, we tell you before you pay for outreach.
It can if prices clash. We set a minimum advertised price policy and pick store types that do not compete with your direct customers.
A person replies within one business day. Every submission goes to a monitored inbox.
We quote after the strategy call, once we know the channel and scope. You see the price in writing before you commit.

Find out what a buyer would say about your brand.

Free audit. Written report. A real person replies within one business day.

Get my free audit
Get my free audit