The Sell Sheet Checklist: What to Put on One Page Before You Email
A sell sheet checklist showing exactly what buyers need to see on one page: product details, pricing, proof points and contact info.
October 22, 2026 · 4 min read
Blog / Topics / Wholesale pricing
Wholesale pricing
How health and beauty brands set wholesale price, MSRP and MAP without losing margin.
3 posts
How to set wholesale, retail and MAP prices for a DTC brand
Set wholesale price, MSRP and a minimum advertised price so stores and your own website do not undercut each other. Includes a simple formula and a worked example.
October 20, 2026 · 3 min read
Tags:Wholesale pricing
Does your margin survive a distributor? A worked example
A distributor can cut your profit per unit in half. Here is the math to check your own margin before you pitch one, with a worked example and a break-even rule.
October 19, 2026 · 3 min read